Friday, 30 September 2011

Its in Fashion............

With Fashion Week over in London for another six months, fashionistas are buzzing with inspiration for next season’s collections. Incidentally excitable just in time for this late summers heatwave! Which with nearing 30 degrees at end of October is confusing for the head, and even more confusing for the wardrobe!

Many of the young new gen designers chose to show a bright colour palette, with clashing colours and vibrant citrus yellow shining through. My personal favourite was the harlequin patterned dresses and playsuits shown on the Spijkers en Spijkers catwalk. Muted tones and giant stars, styled with headscarves and minimal jewellery mean that the clothes can do the talking.

Florals were blooming in Erdem, Christopher Kane and Peter Pilotto’s collections and even the King of the sequin, Ashish joined in with a floor length floral number, with real pansies attached to the Doc Marten boots. This is not the romantic, washed out version, but incorporating bold colours, cigarette pants and slimline jackets, which can be styled up with plains for the less adventurous.

Pyjamas also seem to be making a welcome return on the men’s and women’s catwalks; If you are a fan of comfort dressing, you will probably love the easy to wear Richard Nicoll and Paul Smith collections; Both male and female Topshop/Man fans will be pleased to see that the Unique and menswear range offers a silky version, perfect for strolling down the promenade in Cannes!

If it’s a more structured look you’re after, look no further than the shiny pvc detailing lead by minimalist giants Acne, who sent their models out in baggy metallic skirts and leather tops. Aquascutum had the best black pvc trousers, and Antonio Beradi used pvc in his detailing of his space age collection. Mulberry jumped on two trends by ticking the pvc box with a fabulous yellow jacket, and Burberry Prorsum, Julien McDonald and Jaeger London also picked up the yellow theme. A theme which I have no doubt will be seen at many a wedding come February 12!

White is going to be massive next spring/summer. Different shades of white were mixed up in various fabrics, lengths and layers at Christopher Kane and Antonio Berardi. Another colour you won’t be able to escape next year is vibrant orange spearheaded by Matthew Williamson. Buy orange now and you can guarantee 12 months of on-trend dressing!

Sixties shapes are still a strong contender- these featured on dresses, coats, and blouses at Roksanda Ilincic, with a swingy shape accentuating long legs and is a trend that leads nicely on from AW.

The most talked about show amongst my fashionista friends was the Mulberry show, which transported us to the world according to Mulberry! If next summer is one long fun fair ride, I will be happy to be head to toe in Mulberry. I love the fact the whole British summertime expectations were covered with cutesy rainmacs, pleated maxi dresses, and lace trimmed dresses, all in ice cream hues. This truly was as spectacular show and the models and their backcombed hair worked the playfulness of the collection.

In contrast, another of my favourites was the Jean Pierre Braganza show, which embraced the Warrior Woman, with the models owning the catwalk and stopping halfway down to “strike a pose”. With an unusual summer colour palette of black, grey and red, we can expect the JPB fan to be full of drama. Leather and fringing were used, and the menswear collection was equally as fierce. With digital printing and laser cut fringing, this will definitely suit someone who takes no prisoners!

Giles Deacon chose to show at the Royal Courts of Justice, and the setting begged to be filled with extravagance and illicit excitement, which his collection demonstrated. Beautiful ball gowns finished with ruffles and feathers, ready to take on the red carpet, were sashayed down the catwalk. The more ready to wear pieces showed swan printed shift dresses, trousers and blouses, allowing him to be Prince of the statement looks!

Another name to watch for high glam party wear is Ashley Isham who already dresses many celebs including Kylie! This season he showed a combination of full length decorative evening gowns and a more youthful mini dress selection. Styled to the hilt with the bird’s nest hair and floral headpieces, this is something that probably won’t translate in to the world outside fashion week!

Back to the Vauxhall Fashion Scout, and the Eudon Choi show provided some great key pieces that you truly can wear with everything. There were no fancy gimmicks- you get what you see with this Korean designer as his collection was predominantly clean lines, interesting cuts using butter soft leather. with an equestrian edge. He chose to make a masculine collection and his jodhpur inspirations in camels, browns and greys got the thumbs up for wearability from all the Editors around me. Even though there was not much flesh on display, each piece was extremely sexy and so, so easy to wear.

In conclusion, London fashion is as diverse as ever. You will be able to find something to suit all tastes, however flamboyant or safe you want to play it! I would say bring on the sunshine, but it is already here…now we just have to wait six months to get hold of the clothes!

By Sara Darling

Sunday, 25 September 2011

 Deep in the bowels of 55factory sit, ummmmmm 55employees brain storming or sorting out stuff, or things and bits and bobs 55factory related. There may be the odd beer or 4 in the control room kind of knocking around to keep them moist! 

Find Of The (fashion) Week


While scouring the streets around fashion week for fresh blood for the growing 55Factory community our streetwise experts came across this wild and wonderful being..

Meet SANCHEZ the drug mule.

This unruly character was found roaming the streets of London looking fabulous yet suspiciously dodgy.

Y'know Dodgy in that sort of webbed toes, six finger kinda way...


Under the lustful control of intrigue and mystery our 55crew followed this strange being back to his make-shift home to experience his lifestyle and party potential.

And Sanchez did not disappoint....

This was the place he called home - an out of order public matrix connector - littered with numerous empty bottles of fun.

Sanchez was adamant that we toasted with his favourite russian vodka to celebrate our new friendship.... in hindsight, this was a very bad idea.

Memory of the events of the rest of that ill fated night all seem to be an agonising blur for the 55crew, who awoke the next morning a long, long way from home. There minds broken, bruised and confused with no Sanchez in sight.

All that was left was his rock & rolla glare shades.... Maybe one day he will return for them?

lets hope not.

LFW 55Lowdown PT.2


Covering london fashion week - as well as launching a new publication - is pretty thirsty work I can assure you! Luckily, being fashion week veterans now, we got ourselves hooked up to some of the best extra curriculum activities that fashion week has to offer, once the sun goes down and the neon lights come up!

Our 55Highlight of the week had to be the Bloody Gray party @ Concrete, shoreditch. The blood Gray team had managed to wangle one of our favourates, The enthralling lydia lunch, into perfoming a rather intimate set in the bowels of this pretty dam RAD drinking hole in the land of shoreditchia.

The set was complimented by a live artist at the side of the stage painting a random masterpiece, shown above! The best part of the perfomance however was when Mistress Lunch left hooked a drunk stage invader, who had taken to giving a solo dance perfomance on stage in his after work office gear. This guy went down like a sack of potatos.
Lunch packs a punch!
BELIEVE.

Another TOP FAV of the week was the lou dalton after party at East Bloc, where we showed of our very own brand of 55Party!


LFW 55Lowdown Pt. 1



So it was the first day of fashion week and we jumped Straight into the Action, catching a brilliant interview with the lavly hilary Alexander.

This was to be our second Fashion Week as 55factory and it was also a BIG occasion for the crew as we let loose 55pages into the ' eager to browse ' fashion week crowds!




After a MAJOR PROWL through the crowded halls of fine garments and beautiful faces we hit the mecca that was the Vauxhall Fashion Scout press room!

This Place became our home away from home during LFW, something which chris took a little to literally!

Philip Crangi meets @55 Fashion..............


On meeting Philip Crangi, the founder of Giles and Brother jewellery, I can see where the fascination comes from. A dapper and bearded gentleman with a soft Californian drawl, his tough tattoos belie his eclectic and often dainty designs.

With a background in fine jewellery, and an interest in all things fashion and design, he has collaborated on various high profile projects with Vera Wang, Shipley & Halmos, and Phillip Lim’s shows, plus a 2009 line for Jason Wu- which have widened his customer base and gained several celebrity fans.

His motto that jewellery should be worn and enjoyed and not saved til ‘best’ suggest that he has a strong woman in mind when he designs. One who will be happy to mix up leather, oxidised silver and Swarovski crystals, from breakfast meetings to dancing the night away.

He is in London town to promote the new Holiday range for women, which will be available in time for the festive season. This is inspired by snakes and armoury and incorporates leather and lacquer cuffs and matching collars, graphic punched metal necklaces and bold chain necklace with crystals. Most of the styles are available in three parts, with earrings, necklaces and cuffs, it is an ideal way to start building up the collection or tapping into several at once.

Bearing this is mind, he is very much aware of his customer and their needs, and each piece has a story and connection, as though it finding a piece of hidden treasure. In his classic collection, you can find everything from big statement pieces, inspired by places, culture and Charlotte Rampling, to bracelet combinations which feature his signature leather braiding and a sprinkling of sparkly things.

Above all, he designs jewellery for women and men that is comfortable… It’s more like art for the body and is meant to be natural; He claims it should never look really new and it doesn’t have to be chunky or flashy, but wear with confidence and the attitude says it all.
Check out the Holiday range, and the Classic collection on www.gilesandbrother.com

By Sara Darling


Last day of a long 6 months!!

55employees Sims and Thompson have come to the end of a very gruelling 6month work session locked in the basement by 55bosses. Just in time for the British Summer to kick in for the British Winter.

One project ends and another begins.

55exhibition on the 27th October featuring Sick boy, BERT, Karl Grady.

Saturday, 24 September 2011

LFW withdrawal symptons

So after six days of non stop shows, champagne and goodie bags, its back to reality with a bang!
Not quite sure what to do with myself. Roll on Tuesday when the @55factory tv boys will be presenting the Boxfresh and M and P models competition. And then off course the @55Pages launch party next month. I guess I'll probably slip in a few shoots somewhere along the line too!